Keti Zasheva is a LinkedIn branding strategist, co-founder of We Craft You Grow, and founder of K.D'Studio. She has helped over 100 founders and CEOs grow their visibility on LinkedIn without cold messages, burnout, or cringe tactics. With a background in design and a life shaped between Australia and Macedonia, Keti brings a blend of creativity, clarity, and strategy to every brand she supports.

In this episode, she shares how she grew her own profile to over 20,000 followers in less than a year. You will hear what it really takes to run a done-for-you LinkedIn agency, how to stand out without selling out, and a few unexpected stories along the way. From philosophy-fuelled books to Assassin’s Creed and her love of cats, this one is as inspiring as it is refreshingly real.

Connect with Keti:
https://www.linkedin.com/in/keti-zasheva-179a03290/
https://www.wecraftyougrow.com/

Timestamps:
00:00 – Why authenticity matters on LinkedIn
01:02 – Podcast intro and guest welcome
01:25 – Keti’s story: Macedonia to Australia
02:34 – From gaming and art to design
03:20 – Why she left 3D art behind
05:00 – Choosing slow living over hustle culture
06:06 – Would she move again?
07:33 – Freelance design and first LinkedIn posts
08:05 – Meeting her co-founder Marina
09:20 – How memes changed her growth
12:03 – Growing from 100 to 20k+ followers
13:24 – Her advice: uniqueness, value, fearlessness
16:13 – Why short posts perform better
18:13 – Consistency, burnout, and boundaries
20:53 – Starting her agency We Craft You Grow
22:43 – Plans for growing the agency
23:42 – Who they work with and why
24:34 – How their agency stands out
26:45 – Client challenges and lessons learned
29:02 – Why daily posting can backfire
33:33 – How to build real LinkedIn engagement
35:35 – Her dream clients and ideal projects
36:18 – Tools she uses: ChatGPT, Canva, Adobe
38:49 – Why she writes books on mindset
41:02 – Stoicism, burnout, and personal growth
44:15 – Her hobbies: cats, gym, archery, art
45:40 – Gaming and creative energy
47:29 – Final advice: be real, stay human
48:29 – Podcast closing and thank you

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